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About Us

My name is Ron Standerfer, Founder and Publisher of The Pelican Communications Group. You can read my biography if you care to by going to My Biography; but first, let me explain in my own words why I formed the company.

Seven years ago I wrote a historical novel that I was unable to publish the traditional way. It was the same old story: No mentor = no literary agent = no publisher. Eventually, I put my book in the hands of a large, well-known, self-publishing firm. What followed, was five frustrating years during which the cost of publishing my book raised enormously and, despite all the promotional bells and whistles I paid for, its modest sales (about 800 copies) were the result of my efforts, not the publisher’s. That’s when I decided to become an independent author.

It didn’t take me long to figure out that if I became an independent publisher as well, I could help writers avoid the frustration and expense I endured. Hence, I formed The Pelican Communications Group, whose publication system is based on three simple principles that I learned the hard way:

  1. The path from manuscript submission to publication is uniformly focused on the basic tasks of editing, proof reading, cover selection, back cover creation, and pre-publication formatting. My theory is that by choosing manuscripts written by authors who know how to write, it will not be necessary to offer costly and time consuming options like content editing and line editing.
  2. Each author is assigned an editor to work with until the book is published. This not only personalizes the system, but encourages dialogues concerning author preferences and artistic issues.
  3. While less is usually more, the opposite is sometimes true. That’s why I chose Amazon, the leader in our industry, to print our books, market them worldwide, and function as our online store for billing and shipping. This gives us the capability to publish on both Kindle and Create Space which in turn, gives our authors the opportunity to sell their books in both the paper back and e-book markets.

In summary, The Pelican Communications Group will grow, as most startup companies do; but I will never allow it to outpace the dreams and expectations of our authors, because they come first.

Review Copies of Mimi the Chosen Book One Are Now Available for YA Book Reviewers. And They Are Free!

August 29, 2016

  THIS BOOK IS VIRTUALLY IDENTICAL TO DAN ALDOUBY’S MUCH-TALKED ABOUT “THE FIRST BOOK OF MIMI“,  EXCEPT IT MEETS OUR  YA STANDARDS. YOU CAN READ MORE ABOUT IT ON AMAZON.COM TO GET YOUR FREE COPY TO REVIEW, EMAIL US YOUR MAIL ADDRESS AND A LINK TO AT LEAST YA REVIEW YOU HAVE WRITTEN TO, PELICAN REVIEWS. 

At the Pelican Com Group There’s Always Someone Standing By To Lend a Hand

June 27, 2016

Writing and publishing a book can be challenging .  And when things go wrong,  you’ll want all the help you can get.  As soon as you can get it. There are no”Man’s Best Friends” at the Pelican Com Group. What we have though, is something better. Much better. Namely, a small group of bright, energetic, young publishing professionals […]

MEMORIAL DAY. ITS NOT JUST A LONG WEEKEND!

May 30, 2016

Today is Memorial Day, and already the nearby  beaches are jammed with brightly colored umbrellas and throngs of people joyously frolicking in the surf.  And why shouldn’t they? It’s a three day weekend after all—a chance for  hard working people and their families to escape the daily grind of earning a living. But Memorial Day is not […]

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