Let’s start with the ground rules…
Our goal is to provide a timely and affordable path leading from your manuscript to your readers. How do we do that? By making some basic assumptions about you:
- We begin by assuming that you know how to write. By that, we mean you understand the rules of grammar and can express your ideas in a manuscript, without extensive content editing or other costly activities that large self-publishing firms are good at promoting.
- We also assume that you will require a promotional jumpstart to help introduce your book to your readers. Many self-publishing companies like to deliver your newly published book and tell you that if you want assistance promoting it, it will cost extra. We disagree with that approach. Pre and post publication support is built in to our publication process, and the cost of those activities, where applicable, will be clearly identified — in advance.
- Last but not least, there are literally thousands of writers out there, writing books in genres too numerous to describe. Clearly, some genres will not make a good fit for our company, and vice versa. We expect that. For example, we do not publish pornography, hard or soft, and for the time being, we will be very shy about accepting manuscripts in the genres of romance, off-the-wall fantasy, and inflammatory political works. Having said that, with the exception of pornography, we’ll try to keep an open mind about other genres and as time goes on, we may consider expanding our scope.
How we plan to publish your book: The Basics
Evaluating Your Manuscript
A lot of self-publishing companies charge for this service. We don’t. We figure that when you come to us as a potential client/partner with a product you are offering, why should you have to pay to find out if we want your business? Once we receive it, we’ll do our best to read and evaluate your manuscript as soon as possible, and give you a definite answer. During our evaluation, we will consider a variety of gut- feel, subjective factors including, but not limited to, its size, quality of writing, timeliness of the subject matter, genre, reputation of the author, and of course, our best guess analysis of its marketability.
Off to the Proofreader
Nothing spoils the sight of a book like typographical errors, poor formatting, and grammatical mistakes. That’s why step two has to be accomplished as soon as possible. Who is our editor and proofreader? We are happy to disclose that, but at the moment, let’s just say it’s a company that’s been in business for over 35 years. We have a good relationship with them, especially the owner, who is a businessman and understands what we are trying to do in terms of lowering costs.
Creating a Buzz
There is no reason for the manuscript to sit idle while it is being proofread. Assuming it is reasonably readable, this is an excellent time to “leak” it to one or two of our associates for pre-publication book reviews. The strategy here is to 1) mine quotable quotes for the back cover, an item often overlooked by novice publishers, and 2) gather material from those reviews to create teasers about the author and the book.
Polishing the Cover
Ask an author about his or her book cover, and many will reply that they haven’t thought that far ahead. This is a mistake, because the cover is an important part of marketing your book, therefore, we’ll do our best to meet your expectations, even if it means coordinating a request for assistance from an illustrator or other outside professional.
Publishing the Book
With a clean, well edited and well proofread manuscript, and an attractive cover ready to go, it’s time to publish your book. We begin with detailed discussions with you concerning fonts, formats, and general appearance and then format it for upload. Unless you request otherwise, (and we don’t know why you would) the book will be uploaded on both Amazon’s Create Space and Kindle. Why did we choose Amazon for this critical task? It’s simple. Not only is it the world’s largest online retailer, but it has separate retail websites for the United States, United Kingdom, France, Canada, Germany, Italy, Spain, Australia, Brazil, Japan, China, India and Mexico. Bottom line: they are good at what they do, which is why we chose them to print your books, offer them for sale worldwide, and function as our online store for billing and shipping. This also gives you the capability to sell in both printed and ebook markets. Once your book is uploaded to Create Space and Kindle, it will typically appear for sale on Amazon sites in about 24 hours. From that point forward, you will begin receiving royalties from Amazon, based on the preferences you expressed during our initial discussions. We do not share in the royalty distributions.
Hooray, I’m published. Now What? Sell, Sell, Sell!
This is the point where many self-publishers head for the exit, saying that you are on your own. We, on the other hand, believe that this is exactly the wrong time for us to abandon our authors. Instead, it is the time to execute a pre-agreed-upon post publication marketing plan which includes a variety of tools including, press releases, requests for author interviews, book reviews, email campaigns where appropriate, and our most favorite initiative, an intensive social media campaign. In other words, all the tricks we know that will help you sell your book, plus a few we have in our back pocket. By the way, all the details of the pre and post publishing marketing plans, including strategy, the length of time the plan will be in place, and the cost will be agreed upon by you and our company well in advance of the book’s publication.
How much will all this cost?
The short answer is this information will be provided to you immediately after we review your manuscript and agree to publish it. Looking at the above steps, some tasks will be performed on a cost per word basis e.g. editing and proofreading, while others, like marketing and publishing activities, will be based on man-hours. For details concerning publishing your book, contact us.